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"I love to create and I need this, for my soul." Interview with Roni Amitai
Can you imagine a world without music?
We really can't. Let us introduce you into the world of sound with our exclusive interview featuring the talented Roni Amitai. From her early days as a dancer to her current role as a DJ and Producer, Roni's story is full of passion and artistic evolution. This exploration goes beyond the notes and rhythms, delving into the profound impact of music on individuals and communities alike. Notably, Roni's affiliation with wu.er studio adds another layer to her story, highlighting her profound love for music and its transformative power in her life.
#wu.er_loves
#inspiration
#music
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What is your field of activity?
I'm a Co-founder of my baby Zaza Island, with my partner in crime Hilu. Zaza is an event production and a record label - we will have our first vinyl release this spring ! And I’m very excited about that. Also I’m a co-founder of Terra festival which is one of the greatest festival in Israel that soon will celebrate 9 years of activity!
How do you feel working in still male dominated industry ?
It's hard for me to say because I don’t experience it in a very clear way. In general I have a good experience and I feel different. But it is true that most of the industry is male dominated. A lot of industries are male dominated. In Tel Aviv i can really feel it. I put my gender aside and I don’t believe that people choose me because of my gender. I think sometimes it can help- we bring a different feminine energy to music. Right now there is a global effort to push women forward and it’s important. Usually, as I experience it, as a listener and viewer that…
"...women bring something different to music. And they are more wide and fluid in their choices and genre."
I was lucky to have some good males around me. When I started I couldn’t do this on my own. Sometimes it's hard for me to be involved and blend in the industry. In Tel Aviv a lot of the time promoters don't even think about that and you can see the whole line up only men. like 18 men. This is bad for us. I understand when they say they don’t book people by gender but you can make an effort to think about a few women’s that fit. For us women we have to really push and prove our quality and in every genre you have at least five amazing women. There are women that play and play very well. You can find it if you try or you want. You just need to have this desire to make it happen.
Tell us about your beginnings. How it all started?
My journey with music began during my early years as a dancer in a professional dance company and my upbringing in a dedicated dance studio. This marked the initiation of my exposure to the world of music, particularly electronic music and editing. From a young age, my exploration of music intensified, driven by a program that encouraged children to create choreography solely using their skills. This experience broadened my perspective on music, and I found myself delving into its intricacies. Additionally, my older brother's influence, his eclectic CD collection, and his musical tastes further fueled my passion for music. Seven years ago, I departed from the dance company, embarking on a journey of self-discovery. Unexpectedly, the music side of my life took center stage, compelling me to make it my primary focus. As I transitioned to concentrate on creating and composing, I continued my lifelong habit of collecting music. My passion for sharing this musical trove led me to casually play for friends, create mixtapes, and perform in intimate settings. The turning point occurred when I joined forces with friends, forming a collective that transformed our shared love for music into a professional venture. Although it initially began as a means of expressing and sharing our musical interests, the collective's collaborative strength provided the necessary support to navigate the professional landscape. Together, we organised parties, participated in festivals, and engaged in various ventures that propelled us into the music scene. This collective effort not only made the journey enjoyable but also highlighted the importance of collaborative endeavors. Surrounding myself with like-minded individuals allowed me to pursue music professionally, shaping my understanding that this was indeed a viable path.
What’s is your intention when you go playing. What are you seeking there?
I think the most important thing is to bring myself and my taste so I can influence or connect other people to the moment.
To create a moment of escapism with my own taste. My music needs to connect people and make them feel safe so they can lose themself on the dance floor. I alway wish to create the right vibe so people can forget about their problems, dance and connect to the present moment. I think music and dancing are such old forms of expressing or seeking truth.
"People were dancing and making music for so long, so maybe it's the oldest art form that…. It really makes you connect to this trans state and elevates the mind. This is the creative thing."
People make it for so long, it’s ancient and tradition to it. And it’s really different from visual art because you can see it, and here you can only hear it. Also a lot of time dance music it's not clear story, it's very abstract so you connect it to your own interpretation. So it influence you in a different way.
Do you have any certain way when you create music?
It truly varies for me. Sometimes, inspiration strikes like a bolt of lightning – I'll have a clear idea or emotion I want to explore, guiding my creative process. Other times, I step into the studio with no preconceived notions, treating it as my personal laboratory. Through experimentation and improvisation, ideas begin to flow naturally, often surprising me in their origin. This approach adds a layer of professionalism, as it's not about waiting for inspiration to strike but actively seeking it out. Much of my work stems from this exploration, tapping into the present moment and embracing whatever resonates. There are also times when specific feelings drive my creativity, particularly after spending countless hours in the studio. This month, for instance, I've experienced a shift – I've witnessed the contrast between structured ideas and pure sonic exploration, both equally valuable in shaping my sound.
Do you remeber your first gig?
I vividly recall my first gig – I played hip hop (laughing). I couldn't contain my excitement; it was a moment brimming with anticipation and energy. However, as soon as it concluded, I had a realization: this genre wasn't quite my musical niche. Electronic music, that's where my heart lies. It took some time before I landed my first serious gig in a genuine club setting. Prior to that, I frequented smaller venues and bars, honing my craft. Nerves were certainly present, naturally. Even today, preparation remains key for me. I invest significant time curating the right selection and envisioning the dance floor's energy and vibe before each gig.I like electronic music so that was the first and the last time when I played that. Since then it took a while that I was playing in real club. Before I was playing small places and bars. It really took time that I had for a first time serious gig. And yes I was stressed of course. I think still till today I like to be prepared when I go to a gig, so I'm really investing time to make the right selection and visualise what’s the dance floor, what’s the vibe.
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